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Digitimes Compares Sony and Samsung Approaches

Digitimes Research: Sony and Samsung use different approaches in CIS competition:
  • Sony leverages the success of its 48MP sensors for smartphones and beats on integration of AI functionality onto the sensor
  • Samsung is trying to leapfrog Sony with 108MP smartphone chips and uses better process scaling capability to achieve higher pixel density
  • Sony controls 50% of CIS market
  • Smartphone CIS account for 60% of the market
  • Automotive CIS grow at a CAGR of 29.7% from 2019-2023


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