“We have a solid position in the market for image sensors, which serve as a gateway for imaging data,” said Sony’s Hideki Somemiya, who heads a new team developing sensor applications. Analysis of such data with AI “would form a market larger than the growth potential of the sensor market itself in terms of value,” Somemiya said in an interview, pointing to the recurring nature of software-dependent data processing versus a hardware-only business.
A software-centered approach will require a change of mindset at a division accustomed to abiding by specifications of smartphone makers - just five of whom account for the bulk of its revenue, said Somemiya.
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