Why Soviet Special Forces Loved Their Adidas

Soviet command was against the appearance of any publications with photos that featured the shoes. Reuters

Russia Beyond: Why the Soviet Special Forces loved Adidas - and how they tried to hide it

Adidas sneakers were a mainstay in the Soviet Olympic team. Then, the shoes were sold under a completely different name. Later, however, they were seen being worn by the Spetsnaz in Afghanistan.

Despite the Soviet Union’s official disdain for all things Western, there was actually an active and close partnership between the USSR and the “amoral” West. The ties were, of course, never acknowledged publicly, but their proof remains in foreign media and the Soviet internal archives. Adidas was one of these points of convergence.

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WNU Editor: Two of my cousins served in special forces in the Soviet-Afghan war. Even to this day they still love their Adidas.